“Don’t hate the media, become the media.”

Jello Biafra



The media is the gatekeeper for your message. An ability to understand and take advantage of this is crucial to your success. The best way to uncover what is really going on in the mind of a journalist is to work with journalists. Our advisors have more then fifty years of combined experience as reporters, producers and senior directors who have worked around the world in television, radio, online and print.  What strategies do you need to develop if you are trying to get media attention? What if you are the focus of unwanted media attention? What is your message? How is it prepared, and how is it delivered? There are more options today then ever before to communicate broadly. But what works best and when requires professional advice. We can answer those questions. Whether you are beginning a marketing campaign or responding a crisis that was not anticipated, there are concrete approaches that are proven effective. As with all our interventions this is designed to be practical hands on advice and provide instant results that you will be able to see immediately. Learn how to anticipate every media question and be prepared with an answer. It does not matter if it is a feature interview or a quick sound bite, you do not want to be surprised- ever. The good news is you do not need to be.

What We Offer

All participants will receive individual coaching and feedback from trained professional journalists. Because our advisors have decades of journalistic experience the simulations will feel so real that you will be prepared when it actually happens. The goal is to create a thorough understanding of how the media can work for you, and avoid common mistakes. The goal is to be comfortable dealing with developing a clear concise message, and making sure that it is delivered in the most effective manner.
Our programs are designed to appeal to all levels. One offer three target groups those with little experience dealing with the media, more advanced programs for those who have more regular contact with journalists, and the experienced who are looking for refinement and

What We Cover

  • Designing your media message
  • Controlling the interview
  • Dealing with difficult subjects
  • Setting the proper tone
  • The right body language
  • Understanding the journalistic motivation (It’s not what you think)
  • Live vs. tape interviews
  • Radio skills development
  • Television skills development

What are your Options?

  • One on One sessions (3 hours)
  • Small groups (5 hours)
  • Large groups (All Day)